Customer Experience Is Business Gold
Have you ever heard the phrase “the customer is always right?” Well, when it comes to the customer experience, that statement is quite true. The customer’s perspective is their experience. That experience can easily make or break a business in the customer’s eyes. Some business owners would disagree, I mean […]
Is It Worth Fishing For Customer Reviews?
Prior to the Internet, customers relied on word-of-mouth references and the Yellow Pages to determine which companies they trusted to do business with. The Internet has changed all of that and small business owners still haven’t fully caught up…
The Small Business Who Cried “Sale”!
It’s Saturday, which means Juke Sports is having its weekly 20% off sale. The owner, Jackson, has been holding these Saturday promotional sales for a little over six months now. Since the beginning, he has seen an increase in his sales numbers, just as he had hoped. However, he has […]
It’s All About Knowing When (Not) To Quit!
Nothing was working! It had been two whole months since Avery started her new marketing campaign and the results just aren’t showing improvement yet. She always sought business advice from her friend, Margret. Margret has a degree in marketing and has been quite successful as a marketing consultant. Avery knew […]
The Curious Case of Customer Recall: A Lesson From Ivan Pavlov
You might wonder what Ivan Pavlov, one of the most profound developmental psychologists in history, might have to do with advertising in today’s society. You may be surprised to learn that he can help small businesses out quite a bit…
The Power of Character Voice, A Psychology of Business Bonding
“There’s pineapple shrimp, lemon shrimp, coconut shrimp, pepper shrimp, shrimp soup, shrimp stew, shrimp salad, shrimp and potatoes, shrimp burger, shrimp sandwich. That, that’s about it.” I bet almost everyone who reads this will know exactly what movie that is from. Forrest Gump, right? That one was pretty easy, so […]