Tag: transactional customer
The Give And Take Of Customer Loyalty!
If you ask any business owner who the ideal customer is, they will all tell you a loyal one. You know, the customer who continually purchase from a company over time. These customers are what I like to call relational customers. To truly gain a customer’s loyalty, you must relate […]
How Myers Briggs Highlights The Importance of Customer Service in Retail!
Myers Briggs is a personality type assessment that businesses like Disney and General Motors have used for decades with their employees. Myers Briggs was created by a mother daughter duo, Isabel Myers and Katherine Briggs, who developed the assessment based off of Karl Jung’s psychology. What makes Myers Briggs so […]
3 Reasons Your Business Location Matters!
Everyone says it, “Location, location, location”, but why is it location that matters so much? Regardless of what industry your business is in it is the location of your company is very important to your business’ success. This makes perfect sense for companies who sell specific products, but it is also […]
Why Is Customer Service So Important?
Customer service is the most important part of marketing in my opinion, because there is no stronger testament about your company than how you treat your customers. There are two types of customers, loyal relational customers and transaction customers chasing prices. Most businesses aim for the relational customer, who will […]