Tag: relational customers

Tricks To Marketing On A Small Budget

      A few weeks ago I was featured in a video for the American Small Business Institute here in Austin, Texas. During this interview, I had an amazing opportunity to speak with the vice chancellor of the Wizard Academy, Daniel Whittington, about marketing on a small budget. This is […]

The Give And Take Of Customer Loyalty!

If you ask any business owner who the ideal customer is, they will all tell you a loyal one. You know, the customer who continually purchase from a company over time. These customers are what I like to call relational customers. To truly gain a customer’s loyalty, you must relate […]

Customer Experience Is Business Gold

Have you ever heard the phrase “the customer is always right?” Well, when it comes to the customer experience, that statement is quite true. The customer’s perspective is their experience. That experience can easily make or break a business in the customer’s eyes. Some business owners would disagree, I mean […]

Is It Worth Fishing For Customer Reviews?

Prior to the Internet, customers relied on word-of-mouth references and the Yellow Pages to determine which companies they trusted to do business with. The Internet has changed all of that and small business owners still haven’t fully caught up…

The Benefits of Grassroot Marketing

Not all businesses appeal to the masses. This doesn’t mean marketing isn’t an option for obtaining company growth, it just means those companies need to get a little more creative! Grassroots marketing, sometimes referred to as Guerrilla marketing, takes some out-of-the-box thinking and often a little elbow grease. However, businesses […]

A Business Full of Passion, Is Also Full of Profits!

We all know the business owners who eat, sleep and drink their company. You know exactly who I’m talking about. The one’s who plaster it as their Facebook cover photo, smacking it on their car as a bumper sticker and possibly even hashtags their business name on every single social […]

The Small Business Who Cried “Sale”!

It’s Saturday, which means Juke Sports is having its weekly 20% off sale. The owner, Jackson, has been holding these Saturday promotional sales for a little over six months now. Since the beginning, he has seen an increase in his sales numbers, just as he had hoped. However, he has […]

The Benefit of Telling Customers What You Believe

When Martin Luther King gave his “I Have A Dream” speech on August 28, 1963 on the steps of the Lincoln Memorial, he was aiming to connect with the 250,000 attendants who were listening live. However, thanks to television, he didn’t just connect with them, he connected with people all […]

It’s All About Knowing When (Not) To Quit!

Nothing was working! It had been two whole months since Avery started her new marketing campaign and the results just aren’t showing improvement yet. She always sought business advice from her friend, Margret. Margret has a degree in marketing and has been quite successful as a marketing consultant. Avery knew […]

Don’t “Cookie Cutter” Your Cyber Storefront

Widgets are the next big thing and Jackson knew it. His groggy-eyed, midnight creation was destined to change the world. If only he had a way to show the masses his newest invention.