Tag: customers

Curating Your Business Blog

A few weeks ago I was featured in a video for the American Small Business Institute here in Austin, Texas. During this interview, I had an amazing opportunity to speak with the vice chancellor of the Wizard Academy, Daniel Whittington, about creating blog content rapidly.


January 27, 2017 0

The Best Selling Strategy Behind Product Packaging

When you own a business that sells it’s products in stores such as Walmart, Target, H-E-B, Publix, and other retail businesses your package becomes your store front. Your package needs to stand out among the competition, which is typically placed in close proximity to your products.


January 20, 2017 0

2 Business Service That’ll Change How You Create Content

Countless exhausting hours of work, no overtime pay, and no bonuses. How does a business owner find the time to do anything, especially their own marketing? Let’s be honest, most business owners don’t get the luxury of a cut-and-dry 40 hour work week! In fact, many small business owners work 60+ hours per week just…
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October 26, 2016 0

Get Your Customers Talking About You

The goal of every business should be to get their customers talking. I mean specifically talking about your business. You want your customers to share their experience with their friends, family, and other people around them. Not to mention, sharing their experiences on websites like Yelp and Angie’s List. The more your customers talk positively…
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May 20, 2016 0

The Give And Take Of Customer Loyalty!

If you ask any business owner who the ideal customer is, they will all tell you a loyal one. You know, the customer who continually purchase from a company over time. These customers are what I like to call relational customers. To truly gain a customer’s loyalty, you must relate with them and ultimately build…
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April 13, 2016 0

Customer Experience Is Business Gold

Have you ever heard the phrase “the customer is always right?” Well, when it comes to the customer experience, that statement is quite true. The customer’s perspective is their experience. That experience can easily make or break a business in the customer’s eyes. Some business owners would disagree, I mean it’s just one customer… right?…
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April 7, 2016 0

Is It Worth Fishing For Customer Reviews?

Prior to the Internet, customers relied on word-of-mouth references and the Yellow Pages to determine which companies they trusted to do business with. The Internet has changed all of that and small business owners still haven’t fully caught up…


March 30, 2016 0

The Small Business Who Cried “Sale”!

It’s Saturday, which means Juke Sports is having its weekly 20% off sale. The owner, Jackson, has been holding these Saturday promotional sales for a little over six months now. Since the beginning, he has seen an increase in his sales numbers, just as he had hoped. However, he has noticed that his customer loyalty…
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January 28, 2016 0

The Benefit of Telling Customers What You Believe

When Martin Luther King gave his “I Have A Dream” speech on August 28, 1963 on the steps of the Lincoln Memorial, he was aiming to connect with the 250,000 attendants who were listening live. However, thanks to television, he didn’t just connect with them, he connected with people all over the globe. How did…
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January 15, 2016 0

Don’t “Cookie Cutter” Your Cyber Storefront

Widgets are the next big thing and Jackson knew it. His groggy-eyed, midnight creation was destined to change the world. If only he had a way to show the masses his newest invention.


December 17, 2015 0