Tag: brands

Strategy To Extract Moving Testimonials

When it comes to testimonials, you don’t want anything that seems scripted. The more natural the flow (think conversational) the more authentic it will come off to your audience. Since Facebook videos are currently getting the most engagement out of available content options, we recommend designing your Testimonials for this platform.  Engaging with customers is…
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September 20, 2017 0

Curating Your Business Blog

A few weeks ago I was featured in a video for the American Small Business Institute here in Austin, Texas. During this interview, I had an amazing opportunity to speak with the vice chancellor of the Wizard Academy, Daniel Whittington, about creating blog content rapidly.


January 27, 2017 0

The Best Selling Strategy Behind Product Packaging

When you own a business that sells it’s products in stores such as Walmart, Target, H-E-B, Publix, and other retail businesses your package becomes your store front. Your package needs to stand out among the competition, which is typically placed in close proximity to your products.


January 20, 2017 0

Your Company’s Best Marketing Investment of 2017

There are many avenues that a business owner can take when investing in their company’s marketing efforts. They can take an easy, protected left into a smooth radio campaign or a quick right into fast-paced direct mail crusade. Alternatively, they could simply drive straight toward a bright, flashy TV ad. However, most business owners are…
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January 11, 2017 0

2 Business Service That’ll Change How You Create Content

Countless exhausting hours of work, no overtime pay, and no bonuses. How does a business owner find the time to do anything, especially their own marketing? Let’s be honest, most business owners don’t get the luxury of a cut-and-dry 40 hour work week! In fact, many small business owners work 60+ hours per week just…
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October 26, 2016 0

Customer Experience Is Business Gold

Have you ever heard the phrase “the customer is always right?” Well, when it comes to the customer experience, that statement is quite true. The customer’s perspective is their experience. That experience can easily make or break a business in the customer’s eyes. Some business owners would disagree, I mean it’s just one customer… right?…
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April 7, 2016 0

The Curious Case of Customer Recall: A Lesson From Ivan Pavlov

You might wonder what Ivan Pavlov, one of the most profound developmental psychologists in history, might have to do with advertising in today’s society. You may be surprised to learn that he can help small businesses out quite a bit…


December 1, 2015 0

The Biggest Misconception In Marketing!

There are a lot of misconceptions about advertising! In my opinion, this one tops them all! It can ruin your ad budget, squander your business profits and even diminish your customer loyalty.


November 10, 2015 0

Marketing Trick Lands Business Months of Photo Content & Customers For Life

“Abracadabra! All of your problems have been solved!” Don’t we all wish marketing was that easy? I know most business owners do! In fact, there is a very common misconception about marketing that is derived from our society’s need for instant gratification. This misconception is that marketing is like a gum ball dispenser, the more…
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October 20, 2015 0

The Power Of Giving Back To Your Business’ Community

“Give a little, get a lot,” is a saying that I grew up on. It’s engrained in who I am as a person, as well as business owner. What does it really mean tho, that we should only give a little and expect more in return? Not at all, I actually interpret it as almost…
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September 17, 2015 0