Tag: branding

Curating Your Business Blog

A few weeks ago I was featured in a video for the American Small Business Institute here in Austin, Texas. During this interview, I had an amazing opportunity to speak with the vice chancellor of the Wizard Academy, Daniel Whittington, about creating blog content rapidly.

The Best Selling Strategy Behind Product Packaging

When you own a business that sells it’s products in stores such as Walmart, Target, H-E-B, Publix, and other retail businesses your package becomes your store front. Your package needs to stand out among the competition, which is typically placed in close proximity to your products.

Your Company’s Best Marketing Investment of 2017

There are many avenues that a business owner can take when investing in their company’s marketing efforts. They can take an easy, protected left into a smooth radio campaign or a quick right into fast-paced direct mail crusade. Alternatively, they could simply drive straight toward a bright, flashy TV ad. […]

2 Business Service That’ll Change How You Create Content

Countless exhausting hours of work, no overtime pay, and no bonuses. How does a business owner find the time to do anything, especially their own marketing? Let’s be honest, most business owners don’t get the luxury of a cut-and-dry 40 hour work week! In fact, many small business owners work […]

How IdealSpot Changed The Business Location Search

  I got an amazing opportunity to interview New York Times Best Seller and Analytics Expert Bryan Eisenberg about his newest company, IdealSpot. Bryan and his brother Jeffery are the brilliant minds behind this amazing business tool. IdealSpot gives traditional retailers the same advantages that online stores have had for […]

Get Your Customers Talking About You

The goal of every business should be to get their customers talking. I mean specifically talking about your business. You want your customers to share their experience with their friends, family, and other people around them. Not to mention, sharing their experiences on websites like Yelp and Angie’s List. The […]

The Give And Take Of Customer Loyalty!

If you ask any business owner who the ideal customer is, they will all tell you a loyal one. You know, the customer who continually purchase from a company over time. These customers are what I like to call relational customers. To truly gain a customer’s loyalty, you must relate […]

Customer Experience Is Business Gold

Have you ever heard the phrase “the customer is always right?” Well, when it comes to the customer experience, that statement is quite true. The customer’s perspective is their experience. That experience can easily make or break a business in the customer’s eyes. Some business owners would disagree, I mean […]

Is It Worth Fishing For Customer Reviews?

Prior to the Internet, customers relied on word-of-mouth references and the Yellow Pages to determine which companies they trusted to do business with. The Internet has changed all of that and small business owners still haven’t fully caught up…

The Benefits of Grassroot Marketing

Not all businesses appeal to the masses. This doesn’t mean marketing isn’t an option for obtaining company growth, it just means those companies need to get a little more creative! Grassroots marketing, sometimes referred to as Guerrilla marketing, takes some out-of-the-box thinking and often a little elbow grease. However, businesses […]