Tag: brand

Strategy To Extract Moving Testimonials

When it comes to testimonials, you don’t want anything that seems scripted. The more natural the flow (think conversational) the more authentic it will come off to your audience. Since Facebook videos are currently getting the most engagement out of available content options, we recommend designing your Testimonials for this platform.  Engaging with customers is…
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September 20, 2017 0

Curating Your Business Blog

A few weeks ago I was featured in a video for the American Small Business Institute here in Austin, Texas. During this interview, I had an amazing opportunity to speak with the vice chancellor of the Wizard Academy, Daniel Whittington, about creating blog content rapidly.


January 27, 2017 0

The Best Selling Strategy Behind Product Packaging

When you own a business that sells it’s products in stores such as Walmart, Target, H-E-B, Publix, and other retail businesses your package becomes your store front. Your package needs to stand out among the competition, which is typically placed in close proximity to your products.


January 20, 2017 0

Your Company’s Best Marketing Investment of 2017

There are many avenues that a business owner can take when investing in their company’s marketing efforts. They can take an easy, protected left into a smooth radio campaign or a quick right into fast-paced direct mail crusade. Alternatively, they could simply drive straight toward a bright, flashy TV ad. However, most business owners are…
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January 11, 2017 0

2 Business Service That’ll Change How You Create Content

Countless exhausting hours of work, no overtime pay, and no bonuses. How does a business owner find the time to do anything, especially their own marketing? Let’s be honest, most business owners don’t get the luxury of a cut-and-dry 40 hour work week! In fact, many small business owners work 60+ hours per week just…
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October 26, 2016 0

Get Your Customers Talking About You

The goal of every business should be to get their customers talking. I mean specifically talking about your business. You want your customers to share their experience with their friends, family, and other people around them. Not to mention, sharing their experiences on websites like Yelp and Angie’s List. The more your customers talk positively…
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May 20, 2016 0

The Give And Take Of Customer Loyalty!

If you ask any business owner who the ideal customer is, they will all tell you a loyal one. You know, the customer who continually purchase from a company over time. These customers are what I like to call relational customers. To truly gain a customer’s loyalty, you must relate with them and ultimately build…
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April 13, 2016 0

Customer Experience Is Business Gold

Have you ever heard the phrase “the customer is always right?” Well, when it comes to the customer experience, that statement is quite true. The customer’s perspective is their experience. That experience can easily make or break a business in the customer’s eyes. Some business owners would disagree, I mean it’s just one customer… right?…
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April 7, 2016 0

The Benefits of Grassroot Marketing

Not all businesses appeal to the masses. This doesn’t mean marketing isn’t an option for obtaining company growth, it just means those companies need to get a little more creative! Grassroots marketing, sometimes referred to as Guerrilla marketing, takes some out-of-the-box thinking and often a little elbow grease. However, businesses who make that commitment, often…
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February 16, 2016 0

A Business Full of Passion, Is Also Full of Profits!

We all know the business owners who eat, sleep and drink their company. You know exactly who I’m talking about. The one’s who plaster it as their Facebook cover photo, smacking it on their car as a bumper sticker and possibly even hashtags their business name on every single social media post. We all have…
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February 12, 2016 0