Tag: b2b marketing

Strategy To Extract Moving Testimonials

When it comes to testimonials, you don’t want anything that seems scripted. The more natural the flow (think conversational) the more authentic it will come off to your audience. Since Facebook videos are currently getting the most engagement out of available content options, we recommend designing your Testimonials for this platform.  Engaging with customers is…
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September 20, 2017 0

Curating Your Business Blog

A few weeks ago I was featured in a video for the American Small Business Institute here in Austin, Texas. During this interview, I had an amazing opportunity to speak with the vice chancellor of the Wizard Academy, Daniel Whittington, about creating blog content rapidly.


January 27, 2017 0

The Best Selling Strategy Behind Product Packaging

When you own a business that sells it’s products in stores such as Walmart, Target, H-E-B, Publix, and other retail businesses your package becomes your store front. Your package needs to stand out among the competition, which is typically placed in close proximity to your products.


January 20, 2017 0

A Business Full of Passion, Is Also Full of Profits!

We all know the business owners who eat, sleep and drink their company. You know exactly who I’m talking about. The one’s who plaster it as their Facebook cover photo, smacking it on their car as a bumper sticker and possibly even hashtags their business name on every single social media post. We all have…
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February 12, 2016 0

Don’t “Cookie Cutter” Your Cyber Storefront

Widgets are the next big thing and Jackson knew it. His groggy-eyed, midnight creation was destined to change the world. If only he had a way to show the masses his newest invention.


December 17, 2015 0

The Power of Character Voice, A Psychology of Business Bonding

“There’s pineapple shrimp, lemon shrimp, coconut shrimp, pepper shrimp, shrimp soup, shrimp stew, shrimp salad, shrimp and potatoes, shrimp burger, shrimp sandwich. That, that’s about it.” I bet almost everyone who reads this will know exactly what movie that is from. Forrest Gump, right? That one was pretty easy, so let’s see just how good…
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November 23, 2015 0

Marketing Trick Lands Business Months of Photo Content & Customers For Life

“Abracadabra! All of your problems have been solved!” Don’t we all wish marketing was that easy? I know most business owners do! In fact, there is a very common misconception about marketing that is derived from our society’s need for instant gratification. This misconception is that marketing is like a gum ball dispenser, the more…
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October 20, 2015 0

Branding Secrets Behind Blogging, Social Media and SEO!

  Blogging & social media are incredibly powerful marketing tools for any business aiming at increasing their exposure and SEO results. Here is a quick 5 minute webinar that I did through Cranberry.com to teach business owners about how blogging and media can organically help business grow and increase awareness among their target market. For more…
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August 5, 2015 0

5 Reasons Your Business Should Consider Canvassing!

Starting my marketing career in the sports marketing world, I am no stranger to canvassing. In fact, canvassing is still a widely used grassroots marketing strategy employed by many small businesses all over the world. What really is canvassing and is it an effective marketing strategy? Here’s some things your small business should know about…
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July 22, 2015 0

Learn From The Best With Three Examples of Great Character Branding!

“Smart man makes a mistake, learns from it, and never makes a mistake again. But a wise man finds a smart man and learns from him how to avoid the mistakes altogether.” – Roy H. Williams This may be true for mistakes, but it’s also true for success as well. Think of Henry Ford and how…
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July 13, 2015 0