Blogging

Curating Your Business Blog

A few weeks ago I was featured in a video for the American Small Business Institute here in Austin, Texas. During this interview, I had an amazing opportunity to speak with the vice chancellor of the Wizard Academy, Daniel Whittington, about creating blog content rapidly.

The Best Selling Strategy Behind Product Packaging

When you own a business that sells it’s products in stores such as Walmart, Target, H-E-B, Publix, and other retail businesses your package becomes your store front. Your package needs to stand out among the competition, which is typically placed in close proximity to your products.

The Benefits of Grassroot Marketing

Not all businesses appeal to the masses. This doesn’t mean marketing isn’t an option for obtaining company growth, it just means those companies need to get a little more creative! Grassroots marketing, sometimes referred to as Guerrilla marketing, takes some out-of-the-box thinking and often a little elbow grease. However, businesses […]

A Little Online Exposure Never Hurt A Business

Fresh off the books and still high on the freedoms of graduation, Sam had a life long dream he had been waiting to achieve, owning his very own coffee shop.

It’s All About Knowing When (Not) To Quit!

Nothing was working! It had been two whole months since Avery started her new marketing campaign and the results just aren’t showing improvement yet. She always sought business advice from her friend, Margret. Margret has a degree in marketing and has been quite successful as a marketing consultant. Avery knew […]

Don’t “Cookie Cutter” Your Cyber Storefront

Widgets are the next big thing and Jackson knew it. His groggy-eyed, midnight creation was destined to change the world. If only he had a way to show the masses his newest invention.

The Curious Case of Customer Recall: A Lesson From Ivan Pavlov

You might wonder what Ivan Pavlov, one of the most profound developmental psychologists in history, might have to do with advertising in today’s society. You may be surprised to learn that he can help small businesses out quite a bit…

The Biggest Misconception In Marketing!

There are a lot of misconceptions about advertising! In my opinion, this one tops them all! It can ruin your ad budget, squander your business profits and even diminish your customer loyalty.

5 Reasons Your Business Should Consider Canvassing!

Starting my marketing career in the sports marketing world, I am no stranger to canvassing. In fact, canvassing is still a widely used grassroots marketing strategy employed by many small businesses all over the world. What really is canvassing and is it an effective marketing strategy? Here’s some things your […]