Category: Content

Strategy To Extract Moving Testimonials

When it comes to testimonials, you don’t want anything that seems scripted. The more natural the flow (think conversational) the more authentic it will come off to your audience. Since Facebook videos are currently getting the most engagement out of available content options, we recommend designing your Testimonials for this platform.  Engaging with customers is…
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September 20, 2017 0

Curating Your Business Blog

A few weeks ago I was featured in a video for the American Small Business Institute here in Austin, Texas. During this interview, I had an amazing opportunity to speak with the vice chancellor of the Wizard Academy, Daniel Whittington, about creating blog content rapidly.


January 27, 2017 0

2 Business Service That’ll Change How You Create Content

Countless exhausting hours of work, no overtime pay, and no bonuses. How does a business owner find the time to do anything, especially their own marketing? Let’s be honest, most business owners don’t get the luxury of a cut-and-dry 40 hour work week! In fact, many small business owners work 60+ hours per week just…
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October 26, 2016 0

Customer Experience Is Business Gold

Have you ever heard the phrase “the customer is always right?” Well, when it comes to the customer experience, that statement is quite true. The customer’s perspective is their experience. That experience can easily make or break a business in the customer’s eyes. Some business owners would disagree, I mean it’s just one customer… right?…
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April 7, 2016 0

Is It Worth Fishing For Customer Reviews?

Prior to the Internet, customers relied on word-of-mouth references and the Yellow Pages to determine which companies they trusted to do business with. The Internet has changed all of that and small business owners still haven’t fully caught up…


March 30, 2016 0

The Benefits of Grassroot Marketing

Not all businesses appeal to the masses. This doesn’t mean marketing isn’t an option for obtaining company growth, it just means those companies need to get a little more creative! Grassroots marketing, sometimes referred to as Guerrilla marketing, takes some out-of-the-box thinking and often a little elbow grease. However, businesses who make that commitment, often…
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February 16, 2016 0

Don’t “Cookie Cutter” Your Cyber Storefront

Widgets are the next big thing and Jackson knew it. His groggy-eyed, midnight creation was destined to change the world. If only he had a way to show the masses his newest invention.


December 17, 2015 0

The Curious Case of Customer Recall: A Lesson From Ivan Pavlov

You might wonder what Ivan Pavlov, one of the most profound developmental psychologists in history, might have to do with advertising in today’s society. You may be surprised to learn that he can help small businesses out quite a bit…


December 1, 2015 0

The Power of Character Voice, A Psychology of Business Bonding

“There’s pineapple shrimp, lemon shrimp, coconut shrimp, pepper shrimp, shrimp soup, shrimp stew, shrimp salad, shrimp and potatoes, shrimp burger, shrimp sandwich. That, that’s about it.” I bet almost everyone who reads this will know exactly what movie that is from. Forrest Gump, right? That one was pretty easy, so let’s see just how good…
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November 23, 2015 0

Marketing Trick Lands Business Months of Photo Content & Customers For Life

“Abracadabra! All of your problems have been solved!” Don’t we all wish marketing was that easy? I know most business owners do! In fact, there is a very common misconception about marketing that is derived from our society’s need for instant gratification. This misconception is that marketing is like a gum ball dispenser, the more…
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October 20, 2015 0