The Give And Take Of Customer Loyalty!
If you ask any business owner who the ideal customer is, they will all tell you a loyal one. You know, the customer who continually purchase from a company over time. These customers are what I like to call relational customers. To truly gain a customer’s loyalty, you must relate […]
The Curious Case of Customer Recall: A Lesson From Ivan Pavlov
You might wonder what Ivan Pavlov, one of the most profound developmental psychologists in history, might have to do with advertising in today’s society. You may be surprised to learn that he can help small businesses out quite a bit…
The Power Of Giving Back To Your Business’ Community
“Give a little, get a lot,” is a saying that I grew up on. It’s engrained in who I am as a person, as well as business owner. What does it really mean tho, that we should only give a little and expect more in return? Not at all, I […]