Category: Character Branding

Strategy To Extract Moving Testimonials

When it comes to testimonials, you don’t want anything that seems scripted. The more natural the flow (think conversational) the more authentic it will come off to your audience. Since Facebook videos are currently getting the most engagement out of available content options, we recommend designing your Testimonials for this platform.  Engaging with customers is…
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September 20, 2017 0

Curating Your Business Blog

A few weeks ago I was featured in a video for the American Small Business Institute here in Austin, Texas. During this interview, I had an amazing opportunity to speak with the vice chancellor of the Wizard Academy, Daniel Whittington, about creating blog content rapidly.


January 27, 2017 0

The Best Selling Strategy Behind Product Packaging

When you own a business that sells it’s products in stores such as Walmart, Target, H-E-B, Publix, and other retail businesses your package becomes your store front. Your package needs to stand out among the competition, which is typically placed in close proximity to your products.


January 20, 2017 0

The Benefits of Grassroot Marketing

Not all businesses appeal to the masses. This doesn’t mean marketing isn’t an option for obtaining company growth, it just means those companies need to get a little more creative! Grassroots marketing, sometimes referred to as Guerrilla marketing, takes some out-of-the-box thinking and often a little elbow grease. However, businesses who make that commitment, often…
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February 16, 2016 0

The Small Business Who Cried “Sale”!

It’s Saturday, which means Juke Sports is having its weekly 20% off sale. The owner, Jackson, has been holding these Saturday promotional sales for a little over six months now. Since the beginning, he has seen an increase in his sales numbers, just as he had hoped. However, he has noticed that his customer loyalty…
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January 28, 2016 0

The Benefit of Telling Customers What You Believe

When Martin Luther King gave his “I Have A Dream” speech on August 28, 1963 on the steps of the Lincoln Memorial, he was aiming to connect with the 250,000 attendants who were listening live. However, thanks to television, he didn’t just connect with them, he connected with people all over the globe. How did…
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January 15, 2016 0

The Curious Case of Customer Recall: A Lesson From Ivan Pavlov

You might wonder what Ivan Pavlov, one of the most profound developmental psychologists in history, might have to do with advertising in today’s society. You may be surprised to learn that he can help small businesses out quite a bit…


December 1, 2015 0

The Power of Character Voice, A Psychology of Business Bonding

“There’s pineapple shrimp, lemon shrimp, coconut shrimp, pepper shrimp, shrimp soup, shrimp stew, shrimp salad, shrimp and potatoes, shrimp burger, shrimp sandwich. That, that’s about it.” I bet almost everyone who reads this will know exactly what movie that is from. Forrest Gump, right? That one was pretty easy, so let’s see just how good…
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November 23, 2015 0

Good Advertising vs Bad Advertsing!

What makes a good ad or a good campaign? That the million dollar question everyone is shooting their hands up to answer! Depending on who you ask, the answer you receive may have nothing to do with the ad itself. One agency might tell you the platform, while another will claim the logo. Yet this isn’t even the…
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September 9, 2015 0

How Brandable Chunks Effect Branding Success

You know those brand slogans that get stuck in your head for years? Even just the first few notes of the jingle and you know what is coming next! Those are examples of successful brandable chucks! Brandable chunks is a term that was coined by the Wizard of Ads Partners, but what really are brandable…
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August 17, 2015 0