WoA Must Read - Good Company mag Worlds


At Wizard of Ads, we believe that knowledge is power. We also believe that learning lessons from those who have already mastered them is an important way for business owners to grow to their full potential. This is why it is important for us to share the knowledge and resources that we have available to our potential clients!

For this reason, I have collected a great amount of book recommendations that I believe American business owners would benefit from. These books are great stepping stones for any business looking for growth and increasing their success.




The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires 

This book by the Wizard of Ads himself, Roy H. Williams, is one of the most influential books in many of my clients’ business success. Not only is this book jam packed with useful marketing information, it also is quite entertaining. Roy’s enchanting words will keep you wanting more, this will probably be the first business book you have trouble putting down. Although, if you keep reading Roy’s books, it won’t be the last! I would definitely recommend that any business owner who is looking to grow their company reads this book and takes to heart each lesson.



51ZD9JVP7QL._SX330_BO1,204,203,200_Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold

This book was also written by the Wizard of Ads himself, Roy H. Williams. It is also one of the most entertaining books I have ever read. It is essentially the “sequel” to The Wizard of Ads: Turning Words into Magic and Dreamers Into Millionaires. This book picks up much where its predecessor left off, teaching scientific and psychology based marketing techniques to create success for small businesses. This book includes a lot of what makes the Wizard of Ads… the Wizard of Ads! These tools and techniques are the base that we use to grow our clients!



51WHHMSEHTL._SX331_BO1,204,203,200_Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion

This book is the last of the Wizard of Ads, Roy H. William’s, famous New York Times Best Selling marketing trilogy. In fact, there is even a class at the Wizard Academy that is devoted to the hands-on teaching the many lessons taught in this book. That’s the class I recommend to all of my potential clients, if they haven’t taken it already. This book is nothing short of entertaining and definitely a great resource for any business with a marketing presence. It dives deeper into the importance of customer bonding and even teaches the psychology behind it.



41A6wcERXcL._SX326_BO1,204,203,200_Pendulum: How Past Generations Shape Our Present and Predict Our Future

The book, Pendulum, is co-written by Michael Drew and Roy H. Williams, the Wizard of Ads. It looks into the past to predict the future of business. Much to their delight they have discovered that society swing on a Pendulum through time, with each zenith adopting a different way to look at the world. This consequently affects businesses and how their customers make purchase decisions. Not to mention, this is a book that Harvard University has been recommending to their students since its release in 2012! Learn how society can affect your business and how to take advantage of it!



Good Company: Making It – Keeping It – Being It 5a5b0bd9ace9e99ec769d7b67a42a87c

This book by Wizard of Ads Partner, Tim Miles, is an amazing resource for all businesses. It is the guide to being the business you aspire to be, as well as attracting the customers you desire. Not to mention the biggest secret, how to keep them. I recommend this book to any business that is interested in growth. It’s not a “quick fix” to marketing problems, however, the lessons this book teaches will give you better results than any “one-step” solutions you find. It will teach you how to become the business of your dreams, as well as how to attract and keep the customers that will get you there. It’s the must-read of must-reads if you ask me!


Buyer Legends: The Executive Storyteller’s GuideStarno.BuyerLegends.Book_.Cover_.1000x1600-187x300

This book by Wizard of Ads Partners, Jeffery and Bryan Eisenberg, is a brilliant take on attracting a company’s ideal customer through telling their unique business story! This book brings together both the art of storytelling and analytical data to create business success. These brothers and New York Time Best-Selling Authors are two marketing geniuses you want to learn from. This is one of the books that I recommend to my clients. It even teaches how you can implement these changes in your marketing campaigns, as well as in your business as a whole. Consider it a 360 degree guide to growing your company through telling your unique business story!



The Soccer Mom Myth

These marketing reality check is co-written by Holly Buchanan and Wizard of Ads Partner, Michele Miller. This book challenges how the marketing world identifies female consumers. After years of public speaking, Michele found that not many women actually associated themselves as a “Soccer Mom.” This lead her to question what else the marketing world misunderstood about female consumers and how to better reach them. This book is packed with insight that is vital to any business looking to attract female customers. Don’t let your business fall into believing the soccer mom myths!


Currencies that buy Credibility 51u1wRjIpvL._SY344_BO1,204,203,200_

Written by Wizard of Ads Partner, Tom Wanek, this book is one that is beneficial to any business that is looking to attract relational customers. Just like life, business sometimes requires you to give a little to get what you want. Marketing often requires a business to prove their credibility in order to attract customers. Does your business know what those currencies are? This book will teach your business what customers need to hear in your message in order for them to trust your company. There are many ways you and your company can build credibility  among your potential customers, are you ready to take advantage of them?


51EXUAjKkUL._SX396_BO1,204,203,200_Fishing for Customers and Reeling Them In

Wizard of Ads Partner, Chuck McKay, does a brilliant job of teaching small businesses how to attract their desired customer, as well as convincing them to buy. This book is a guide that any company that truly understands the importance of loyal customers would benefit from. Attracting and maintaining loyal customers are goals most companies aim to meet. However, many businesses don’t know how to reach the right people. Even less businesses know what the right message is to share with their potential customers. Let me tell you, this book has a lot of those answers!