Author: sarahklenke

Is It Worth Fishing For Customer Reviews?

Prior to the Internet, customers relied on word-of-mouth references and the Yellow Pages to determine which companies they trusted to do business with. The Internet has changed all of that and small business owners still haven’t fully caught up…


March 30, 2016 0

Building Business Culture & Cohesion

Anyone who has ever been part of a close-knit, work team understands the benefit of both culture and cohesion. Your team relies on you, just as you rely on them. This means that the higher level each individual performs at, the higher level the team will perform at as a whole. How do you strengthen…
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March 16, 2016 0

The Benefits of Grassroot Marketing

Not all businesses appeal to the masses. This doesn’t mean marketing isn’t an option for obtaining company growth, it just means those companies need to get a little more creative! Grassroots marketing, sometimes referred to as Guerrilla marketing, takes some out-of-the-box thinking and often a little elbow grease. However, businesses who make that commitment, often…
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February 16, 2016 0

A Business Full of Passion, Is Also Full of Profits!

We all know the business owners who eat, sleep and drink their company. You know exactly who I’m talking about. The one’s who plaster it as their Facebook cover photo, smacking it on their car as a bumper sticker and possibly even hashtags their business name on every single social media post. We all have…
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February 12, 2016 0

The Small Business Who Cried “Sale”!

It’s Saturday, which means Juke Sports is having its weekly 20% off sale. The owner, Jackson, has been holding these Saturday promotional sales for a little over six months now. Since the beginning, he has seen an increase in his sales numbers, just as he had hoped. However, he has noticed that his customer loyalty…
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January 28, 2016 0

The Benefit of Telling Customers What You Believe

When Martin Luther King gave his “I Have A Dream” speech on August 28, 1963 on the steps of the Lincoln Memorial, he was aiming to connect with the 250,000 attendants who were listening live. However, thanks to television, he didn’t just connect with them, he connected with people all over the globe. How did…
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January 15, 2016 0

A Little Online Exposure Never Hurt A Business

Fresh off the books and still high on the freedoms of graduation, Sam had a life long dream he had been waiting to achieve, owning his very own coffee shop.


January 6, 2016 0

It’s All About Knowing When (Not) To Quit!

Nothing was working! It had been two whole months since Avery started her new marketing campaign and the results just aren’t showing improvement yet. She always sought business advice from her friend, Margret. Margret has a degree in marketing and has been quite successful as a marketing consultant. Avery knew she would have the best…
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December 31, 2015 0

Don’t “Cookie Cutter” Your Cyber Storefront

Widgets are the next big thing and Jackson knew it. His groggy-eyed, midnight creation was destined to change the world. If only he had a way to show the masses his newest invention.


December 17, 2015 0

The Curious Case of Customer Recall: A Lesson From Ivan Pavlov

You might wonder what Ivan Pavlov, one of the most profound developmental psychologists in history, might have to do with advertising in today’s society. You may be surprised to learn that he can help small businesses out quite a bit…


December 1, 2015 0