Building Business Culture & Cohesion
Anyone who has ever been part of a close-knit, work team understands the benefit of both culture and cohesion. Your team relies on you, just as you rely on them. This means that the higher level each individual performs at, the higher level the team will perform at as a […]
The Benefits of Grassroot Marketing
Not all businesses appeal to the masses. This doesn’t mean marketing isn’t an option for obtaining company growth, it just means those companies need to get a little more creative! Grassroots marketing, sometimes referred to as Guerrilla marketing, takes some out-of-the-box thinking and often a little elbow grease. However, businesses […]
The Small Business Who Cried “Sale”!
It’s Saturday, which means Juke Sports is having its weekly 20% off sale. The owner, Jackson, has been holding these Saturday promotional sales for a little over six months now. Since the beginning, he has seen an increase in his sales numbers, just as he had hoped. However, he has […]
The Benefit of Telling Customers What You Believe
When Martin Luther King gave his “I Have A Dream” speech on August 28, 1963 on the steps of the Lincoln Memorial, he was aiming to connect with the 250,000 attendants who were listening live. However, thanks to television, he didn’t just connect with them, he connected with people all […]
A Little Online Exposure Never Hurt A Business
Fresh off the books and still high on the freedoms of graduation, Sam had a life long dream he had been waiting to achieve, owning his very own coffee shop.
It’s All About Knowing When (Not) To Quit!
Nothing was working! It had been two whole months since Avery started her new marketing campaign and the results just aren’t showing improvement yet. She always sought business advice from her friend, Margret. Margret has a degree in marketing and has been quite successful as a marketing consultant. Avery knew […]
The Curious Case of Customer Recall: A Lesson From Ivan Pavlov
You might wonder what Ivan Pavlov, one of the most profound developmental psychologists in history, might have to do with advertising in today’s society. You may be surprised to learn that he can help small businesses out quite a bit…
The Power of Character Voice, A Psychology of Business Bonding
“There’s pineapple shrimp, lemon shrimp, coconut shrimp, pepper shrimp, shrimp soup, shrimp stew, shrimp salad, shrimp and potatoes, shrimp burger, shrimp sandwich. That, that’s about it.” I bet almost everyone who reads this will know exactly what movie that is from. Forrest Gump, right? That one was pretty easy, so […]