3 Easy Things You Can Do To Increase Your Business Exposure!
What exactly is business exposure? Honestly, business exposure refers to potential customers coming in contact with your business in some way. This can be through passing your storefront on their commute, seeing advertisements across town or even through online web searches. The best strategy is to make sure that your business is taking advantage of multiple methods of gaining exposure. There are so many ways, both simple and complex, to increase this! Here are 3 easy things that you can do to increase your business exposure.
Add some creativity signage to increase your visibility!
Adding a sign outside your business can increase your location visibility to both pedestrians and vehicular traffic. This could be a building sign, a call-to-action sign by the street or maybe even a sandwich sign on the sidewalk in front of your store! Ultimately increasing the local awareness of your company. If your sign allows you to change the message, be clever and surprise your audience with each one. The key should be to stand out, especially amongst your competition. With only 80 to 95% of your business coming from your trade area, it’s important to actively attract potential custom to your store. Drive-by and foot traffic are two convenient sources for these customers, taking advantage of your signage can improve your exposure to both.
Clever advertising is great exposure for your business.
Advertising your business is a great way to get exposure too. There are so many ways to advertise, with multiple Channels available such as print, billboards, radio, online, and television. Yet that’s still only naming a few. Choosing your media channels for advertising depends first on who your target market is, because that is who you’re aiming to reach. Then you want to create a strategy and a message, cleverly molded just for your business. The goal is to differentiate your company from your competition and highlight what makes your company unique! The best way is through character branding with clever advertisements, captivating your audience and telling a story they can’t forget… your business story.
Add a blog to your website to take advantage of SEO.
Blogs are a great way to boost your business’ website SEO (Search Engine Optimization), plus they get people actively visiting your website. Write about topics that pertain to your customers, yet are relative in some way to your business. Not all blog posts have to be directly written about your business, the subjects can vary a bit. The goal is to meet your customer half way, write about something they are interested in… pertaining to your company somehow.
Some business owners use the excuse of being “too busy” to blog, but there are solutions out there, like Shortcut Blogging, who make it easy and affordable for business owners to take the hassle out of writing blogs. Tagging key words in your blogging is vital to your SEO results! You want to tag keywords mentioned or pertaining to your posts, these will be picked up by the google algorithms and used in deciding (amongst thousands of other factors) the search result placement for your business. You can then share your posts through your social media platforms to increase your SEO even more.
Your store’s exposure is linked directly to your business success, without ample amounts you will not have a sustainable amount of business. It is important to actively enhance your business to attract customers from all angles! For more information feel free to contact me directly!
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