5 Ways To Take Advantage Of Facebook As A Social Media Platform!
Through social media, businesses across the country are changing the ways in which they engage and retain their audience. For good reason, Facebook has consistently been amongst the most successful social media platforms for small businesses. It offers them the best opportunity at cultivating a successful social media presence. Here are 5 ways your small business can take advantage of using Facebook as a social media platform!
The goal is the get as many likes and follows as you can!
On Facebook everyone knows that it is about how many likes and follows you can accumulate. Alike or a follow on your business’ Facebook page is similar to them accepted a friend request from you. All of your posts and information will begin showing in their news feed, instantly giving you access to reach them with your posts! It’s pretty simple, the more people who like your page, the more people your post will reach. The higher your reach, the more potential you have to achieve engagement from your expanding audience!
Take advantage of the call to action button!
Facebook page gives you the opportunity to create a unique call to action right in your header! Meaning you can customize that button on your company’s Facebook page leading directly to your website. Studies have proven the easier an online transaction is, the more customers are willing to spend. A one-click call to action option can make all the difference on a high-traffic Facebook page! It’s an easy and quick way to attract sales leads and website traffic from an organic source.
Targeting your audience is incredibly important!
Every few months Facebook has consistently improved the functionality used to target your page’s audience! The newest addition to this is Facebook’s “Preferred Page Audience” tab located in the Facebook page settings. Allowing you to target your audience by country, city, state, Zip Code, age, gender as well as specific topics people are interested in. This means that you can ensure your posts always reach your ideal audience! This makes advertising to the right people incredibly easy and hassle free.
Use the scheduler to create post consistency!
Facebook allows you to schedule your posts to ensure that you aren’t over posting and consequently losing followers! Over posting is a common reason that many businesses lose their followers, who hide them from their news feed permanently. To prevent this you should try to post about 2-3 times a week and always spread it out a bit. You don’t want to overwhelm your followers with too many posts. Post scheduling is the easiest way to stay consistent and avoid over posting.
Keep it organic no matter what!
There are countless of ways of gaining organic leads, likes and followers on Facebook without ever spending any money. Advertising or boosting Facebook posts is a waste of both your money and resources. Most often being coined off to click-farms, these bought engagements will increase your following… with inactive fake Facebook users. Which will ultimately drop your total engagement and actually counteract your Facebook growth’s. You’ll have more followers, but less engagement due to all the fake followers you have accumulated. So avoid scams, save your money and keep it organic!
Facebook is a wonderful resource for countless small business around the world to reach their target audience. Contact us or subscribe below to receive more tips and tricks on using Facebook, a social media platform for your small business!
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