Choosing The Right Social Media Platforms For Your Marketing Campaign!
Social media is now the most popular form of mass communication available to the public, some smart businesses are beginning to take advantage of it. With so many social media platform options available, it is sometimes difficult to pick the ones that are best for your company’s individual needs. Here are a few tips on how you can choose the right social media channels for your business.
Figuring out your target audience is extremely important!
Your target audience consists of the customers and potential customers that you plan to reach through your social media platforms. Using your company’s market the easiest way to identify your target audience. Ask, who are your ideal customers? On what social media platforms do they tend to prefer? What hours are they on social media and for how long?
These are merely a few questions that can be used to help determine the social media outlets that your potential customers tend to frequent. Your goal is to attract relational customers, loyal ones that continue to come back. Inversely transactional customers are always just looking for the best monetary deal, while relational customers will regularly purchase long-term. The most vital thing to realize is that their relationship with your business is built on trust. It is true that B2B companies face a greater challenge when choosing the right social media platforms. However, that does not mean there are not social media platform to meet your B2B company needs. In fact, there are quite a few social media benefit your company greatly through PR, marketing an increasing your company’s web presence.
Each social media is unique and has its own specific benefits to offer.
YouTube is by far the most powerful social media platform for B2B companies and their marketing campaigns, if used properly. With the diverse usage of YouTubeYouTube videos across other media platforms, it has become an irreplaceable part of social media marketing strategies. YouTube also allows any business to present relevant and quick information to their target audience as an industry leading expert. Utilize tags and categories on your posts is an easy way to ensure that your videos are seen by the right audience.
LinkedIn is a great way to connect with companies, as well as business owners both in and out of your industry. It is often considered the professional and business oriented social media platform currently available. Posting to your LinkedIn two to four times a week on industry related topics is incredibly beneficial if you have the right LinkedIn connections. In fact your connections are incredibly important, make connections around your industry for the best results. Even your profile is very vital as well, as it should be professional and up-to-date at all times.
Pinterest is another great Social media platform for B2B companies, allowing you to reach your audience. Its biggest benefit is the “current post” based platform, which regardless of popularity truly is the most current post. Note that this platform is a heavily skewed towards women.
Twitter is a great way to get your information out to a large audience in a fast and simple post. Although you are limited to a specific number of characters, the ability to accumulate followers and trend makes Twitter beneficial social media for any company. Hashtags are incredibly important on Twitter, use relative hashtags in every single post. Hashtags are how topics trend and becomes searchable to your audience.
Facebook has over 1 Billion followers, making it a great way to reach your target audience. Create a Facebook page for your company that your customers can like and follow. Having your content, contact information, and posting 2 to 3 times a week is a great way to start reaching your audience. Take advantage of additions that you can make your company Facebook page, such as calendars or reviews, according to your business needs.
Instagram is a great way to connect to your potential customers on a more personal level. This platform takes a large volume of high-quality photos to truly take advantage of this social media platform. This is a great way to tap into your audience in their downtime. Repeatedly use relevant hashtags in every single Instagram post, this will make your post searchable for your target audience.
Make sure that you are reaching your ideal audience through social media! Contact us for more information on choosing the best social media for your business.
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